social media optimization (SMO) is the process of increasing the business of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. ... SMO is similar to SEO in that the goal is to drive traffic to your Web site.
Understanding promotional activites and techniques involved in SMO process are:
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine optimization using) social media optimization works. It is of course on of the less familiar aspects of SEM even to many of the “experts” in this field, who prefer to concentrate on search engine optimization. It is very undervalued and under competed.
There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:
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The main difference between a Social Media and others is that, you can't buy "reach" on the Social Web, the only way is to build and grow it. Yes one can advertise on Social websites, but then it's a paid form and consumers react to them as advertisements only. So the strategies of Social Media need to be decided initially in a very clear way. The SMO strategies and communication needs to be transparent so that it's clear as to who has written a particular content, a customer, the company, a reviewer or anyone else. This will help to build the trust and confidence in the minds of consumer, reader or viewer. Eg: when we are watching a TV show and suddenly commercials starts coming we are aware that they are commercials, same way it should be clear to the person on the web that he / she is viewing a commercial, reviews, comments by third person or some thing else.
Account Management | Any 2 Platforms | Any 3 Platforms | Any 5 Platforms |
---|---|---|---|
Month subscription | 8999/- | 12999/- | 17999/- |
Page Setup and Configuration | Y | Y | Y |
Cover Photo Creation | Every Month | Every Month | 15 days |
Posting/Updates | Sunday off | Regular Basis | Regular Basis |
Posting Image | Creative 60% | Semi Creative 50% | Extra Creative 40% |
Posting In Group | 2 | 4 | 8 |
Group Creation | Yes | Yes | Yes |
Groups Join | yes | yes | yes |
Content Optimization | Yes | Yes | Yes |
Call To Action Button | As Per Required | As Per Required | As Per Required |
Facebook Quiz/Polls | N | Y | Y |
Promoting brand in Target audience specific groups | Y | Y | Y |
Responding to Visitors Comments | N | Y | Y |
Creation of Hashtags | Y | Y | Y |
Tracking important influencers of the industry | N | Y | Y |
Tracking trending hashtags relating to the industry | Y | Y | Y |
Group Activities | N | Y | Y |
Facebook Insight Report | Y | Y | Y |
Page Traffic Analysis | Y | Y | Y |
Page Setup and Configuration | Y | Y | Y |
Cover Photo Creation | Every Month | Every Month | 15 days |
Tweets | Sunday off | Regular Basis | Regular Basis |
Retweets | Y | Y | Y |
Creation of Hashtags | Y | Y | Y |
Participation in trending hashtags | Y | Y | Y |
Participation in conversations of active groups | Y | Y | Y |
Content Optimization | Y | Y | Y |
Profile Setup | Y | Y | Y |
Company Page Creation | Y | Y | Y |
Company page creative banner | Every Month | Every Month | 15 days |
Linkedin Post Sharing | Sunday off | Regular Basis | Regular Basis |
Creation of Hashtags | Y | Y | Y |
Responding to Visitors Comments | Y | Y | Y |
Posting In Group | Yes | Yes | Yes |
Content Optimization | Y | Y | Y |
Participation in trending hashtags | Y | Y | Y |
Profile Connection Build up | N | N | Y |
Targeted Linkedin Connection | Y | Y | Y |
Profile Optimization | Y | Y | Y |
Instagram Image Sharing | Sunday off | Regular Basis | Regular Basis |
Targeted Instagram Followers Increase | Y | Y | Y |
#hashtag Trend Research | N | Y | Y |
Comments & Likes Management [Engagement strategy] | Y | Y | Y |
Image Tagging to Friends/Followers [Increase Reach] | Y | Y | Y |
Instagram Analytics Monitoring | Y | Y | Y |
Profile Optimization | Y | Y | Y |
Google+ timeline Status Posting | 15 | 20 | 40 |
Creation of Hashtags | 1 | 1 | 2 |
Group Creation | N | 1 | 2 |
Community Join | 1 | 3 | 5 |
Targeted Followers | Y | Y | Y |
Post Sharing in Groups | N | 30 | 45 |
Website Verification | N | N | Y |
Video Sharing(provided by client) | N | N | Y |
Google Review Postings | N | N | Y |
Polls Creation & Management | N | Y | Y |
Google Insight Monitoring | Y | Y | Y |
Traffic Monitoring Through Google Analytics | Y | Y | Y |
Youtube Channel Optimization | Y | Y | Y |
Channel Creative Upload | N | Y | Y |
Video Uploads(provided by client) | 5 | 10 | 15 |
Video Promotion (provided by client) | 10 | 20 | 30 |
Video Title & Meta Optimization | N | Y | Y |
Thumbnail Creative for Videos | N | N | Y |
Youtube Subscribers | Y | Y | Y |
Youtube Discussion Posting | 10 | 20 | 30 |
Youtube Video Views | Y | Y | Y |
Comment Moderation | Y | Y | Y |