Newspapers advertising have the largest spend share among total marketing budget. The popular formats to advertise in Newspapers are Display ads and Classified ads. Advertising Rates for Newspaper ads depends on the readership and page number. Front page ads attract premium over regular Newspaper advertising card rate. Classified ads are the small business ads in the Newspaper. Classified ads have lower advertising cost than display ads. Newspaper ads in India are largely sold through Newspaper advertising agency. INS is an accredited body for Newspaper advertising agencies in India. Creators Desire Solution is one of the best Newspaper advertising agency in India with offices in Mumbai, Delhi and Bangalore. We provide the lowest Newspaper advertising rate t our clients. You can find the card of Newspaper advertising as well as discounted Newspaper advertising cost on Creators Desire Solution for more than 1000 Newspapers in India including Dainik Bhaskar, Times of India, The Hindu, The Telegraph, Hindustan Times,Dinakaran and Dainik Jagran.
All Newspaper ads can be classified in one of the 3 types- Display Ads, Classified Ads and Innovative Newspaper Ads. Classified ads can be recognized by small ads that are put together. They are mostly advertised on left hand side of the newspaper. The various advertising sub sections in Classified advertising are Matrimonial ads, Property Ads, Recruitment Ads, Business Ads, announcements, Public Notices, Services Ad, Obituaries, Astrology ads, Education ads. Classified Ads in Newspapers can either be plain text called Classified Text or images based called Display Classified Ads. Classified ads are printed on the classified pages of Times Of India, but can also contain images. The Newspaper advertising tariff for these advertisements is calculated on a per square cm basis. The minimum ad size for Times Display classified ad is 3x5 cm.
The second category of ads called display advertisement in Newspapers in the most common ad that we see. They are also referred to as regular advertising in Newspaper or Print advertising in Newspapers. These Newspaper ads can be of various sizes and rates of Newspaper advertising depends on the ad size. So a half page ad will be more expensive than a quarter page ad. Standard Newspaper advertising options are Full Page ads, Half Page ads, Quarter Page ads and then smaller size ads.
The third category of Innovative Newspaper advertising includes advertising options outside of display ad or classifieds. These advertising options costs are more than regular advertising rates. Examples of innovative advertising options in Newspapers are Pointer ads, Ear Panels, samplings and Newspaper Jackets.
Newspaper advertising rate is quoted in terms of per square cm. For e.g., if the rate card of Newspaper ad says Rs 100, it means that to book one square cm space on the Newspaper, it would cost Rs 100. Discount on Newspaper card rate depends on the ad size, number of inserts and product category.
Card Rate of Newspaper advertising and discounted cost depends on the following parameter
While the actual size of Newspaper ad differs across publication, the following list of Newspaper ad size will give you a general idea on square cm. This table also gives you the different ads types available in Newspaper
|S. No.||Ad type||Dimension (in sq cm)|
|1||Full Page Newspaper ad||1760|
|2||Half Page Newspaper ad||825|
|3||Quarter Page Newspaper ad||400|
|4||Sky Bus Newspaper ad||165|
|5||Jacket Newspaper ad||3520|
Advertisers need to provide their ad in .PDF format to the Newspaper advertising agency. The ad format in Newspaper follows CMYK color pattern.
The list of top popular Newspaper in India for advertising is:
|S. No.||Newspaper Name||Language|
|1||The Times of India||English|
|5||Dainik Bhaskar||Hindi, Gujarati|
You can find the card rate, discounted rate, reach details and readership for the Newspapers mentioned above and another 100s of publications online at Creators Desire Solution
Creators Desire Solution is a Newspaper advertising agency. We provide the best and lowest advertising rate for Newpaper advertising to our clients. Through our tie up with more than 500 publication houses across India, we assure the best discounts when placing an ad in Newspaper through Creators Desire Solution. You can contact us for best discounts and to execute your Newspaper advertising campaign. You can contact us either online, or by sending a mail to Help@Creatorsdesire.in or calling us at +91 74703-67385
Newspaper advertising is the most popular advertising format among all available media categories. Based on our work as a leading Newspaper advertising agency, we can share a few advantages of advertising in Newspapers. Newspaper Advertising provides one of the lowest cost per reach among all advertising options. Cost per reach is calculated as Newspaper advertising rate divided by Newspaper reach. Through advertising in Newspapers one also manages to reach out to large Newspaper reading population. Newspaper readership in India is still growing and continues to be one of the cheapest advertising options because of the low advertising rate. Another significant advantage of Newspaper advertising is the localization. Local businesses can advertise through Newspaper and reach out to a city population at best Newspaper advertising rate. Newspaper advertising is used by large brands for long term brand building at a low advertising cost and by small brands or SMEs for advertising their products locally at an effective low advertising rate. Popular for Newspaper advertising are announcements ads, new product launch advertisements and sales ads. Through advertising in Newspapers brands also add credibility to their image.