Online Marketing has made its presence felt in India during last few years. Last year, digital media grew about 29.4%. This increase can be attributed to a number of factors.
The abovementioned facts prove that online marketing is the future of marketing and advertising.
Internet marketing comes with the following advantages that are worth considering:
Impressions: Impression refers to how many times a user have been exposed to your online advertisement. For example, if your ad has been seen by a user 5 times, it is equal to 5 impressions.
CTR or Click Through Rate: This is a ratio which tells the advertiser out of the total number of impressions of the ad, how many times did the user clicked on the ad to visit the landing page.. For example, an ad was shown to 100 people and 5 people clicked on the ad so the CTR is 5%
Conversion: On setting up an online campaign, the advertiser has to define the goal expected from the user like website visit, filling up a lead form, downloading an app. whenever this goal is achieved, it is known as a conversion.
Call To Action: Online advertising campaigns require the audience to interact with the ad by taking some actions. This link which helps the user to take action is known as call to action. For example, book now; request a quote, join now, sign up for newsletters etc.
Frequency Capping: This is a feature in online advertising where the advertiser can limit the maximum number of times a user can view a particular ad
Geo Targeting: Geo targeting refers to targeting the audience in particular locations, for example, all tier 1 cities in India
Audience Targeting: Audience targeting can be done based on gender, age, income, interests etc. The criteria would vary platform wise.
Your Digital Marketing Agency would provide you with the following options for running an online marketing campaign:
Digital Advertising rates vary from platforms to platforms based on a number of criteria. Some of the platforms that allow the advertisers to setup their advertisements on their own, also known as self-serve platforms like Google, Facebook and LinkedIn, provide you with options of pricing (CPC, CPM). The digital advertising cost incurred by the advertiser in this case would also depend on the target group, ad quality and other advertisers competing for the same keywords/audience. Apart from these self-serve platforms, there are websites that allow advertisement on their websites (in CPM and CPC format, varies site to site) in form of banners, video ads and audio ads too. Following are the various digital advertising pricing models that can be offered by your digital marketing agency:
According to Alexa Rankings (A global website ranking system based on a website's average of daily unique visitors and its number of pageviews over the past 3 months), following are top websites in India
| Website | Category | Website | Category |
|---|---|---|---|
| Search Engine | Social Media | ||
| Youtube | Entertainment | Quora | Social Media |
| Social Media | Sarkariresult | Competitive Exams | |
| Yahoo | Search Engine | NDTV | News |
| Amazon | E-commerce | Rediff | Lifestyle |
| Flipkart | E-Commerce | Naukri | Job Search |
| Hotstar | Entertainment | Social Media | |
| IRCTC | Travel/Ticket Booking | Social Media | |
| Cricbuzz | Sports | Book My Show | Events/Ticket Booking |
| Indiatimes | News/Lifestyle | Manoramaonline | News |
Following are some of the pointers that you can check for your advertising needs:
Abovementioned are some of the popular digital media options. There are more than 1000 online marketing options listed with Creators Desire Solution. You can contact Creators Desire Solution for a digital media plan based on your business requirements and budget.
Digital Advertising is a good option for both first time advertisers and small businesses with lower budget. With internet marketing, advertisers have an option to test their market and optimize their campaigns in real time and the learning from the online campaigns can be taken forward to offline campaigns as well. The real time tracking and ROI measurement makes online advertising a preferred media option for Small and Medium Enterprises (SMEs)
Creators Desire Solution is a Digital advertising agency having more than 1200 media options under digital advertising. We are a Premier Google Partner and we can help you set up your Google Search and Google Display campaigns and optimize them to be most economic. Not only Google Ad words, Creators Desire Solution can support you as your digital advertising agency in placing your advertisement with other self-serve platforms like Facebook, LinkedIn, Youtube and Quora. Apart from self-serve platforms, Creators Desire Solution has partnered with all the popular websites, M-sites, Apps and Facebook Pages in India and can assure of the best digital advertising rates and discounts.
You can contact us for best discounts and to execute your Digital advertising campaign either online, by sending a mail to Help@Creatorsdesire.in.
