"Lead management is the process of capturing leads, tracking their activities and behavior, and qualifying and engaging with them until they are ready to be passed on to quota-carrying sales executives"
Businesses generate leads through multiple sources and channels such as website, ads, cold calls and emails, events, etc. When lead generation spans across different methods today, it’s critical to have an effective system to manage leads. If you think a spreadsheet or simple contact database will suffice, you’re thinking short-run. But, you’re not alone. Many businesses have a hard time converting leads to customers because they cannot discern the hot leads from the cold ones Consequently, they end up missing out on opportunities. Implementing lead management gives you a centralized process to manage lead information, score leads, maintain communication and even nurture them continually.
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