social media optimization (SMO) is the process of increasing the bussine of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. ... SMO is similar to SEO in that the goal is to drive traffic to your Web site.
Understanding promotional activites and techniques involved in SMO process are:
Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.
That's true. But have you ever stopped to consider what's behind those magical lists of links?
Here's how it works: Google (or any search engine optimization using) social media optimization works. It is of course on of the less familiar aspects of SEM even to many of the “experts” in this field, who prefer to concentrate on search engine optimization. It is very undervalued and under competed.
There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:
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The main difference between a Social Media and others is that, you can't buy "reach" on the Social Web, the only way is to build and grow it. Yes one can advertise on Social websites, but then it's a paid form and consumers react to them as advertisements only. So the strategies of Social Media need to be decided initially in a very clear way. The SMO strategies and communication needs to be transparent so that it's clear as to who has written a particular content, a customer, the company, a reviewer or anyone else. This will help to build the trust and confidence in the minds of consumer, reader or viewer. Eg: when we are watching a TV show and suddenly commercials starts coming we are aware that they are commercials, same way it should be clear to the person on the web that he / she is viewing a commercial, reviews, comments by third person or some thing else.