What is SMO?



social media optimization (SMO) is the process of increasing the business of a product, brand or event by using a number of social media outlets and communities to generate viral publicity. ... SMO is similar to SEO in that the goal is to drive traffic to your Web site.


What goes into SMO?



Understanding promotional activites and techniques involved in SMO process are:




How SMO works



Social Media Optimization (SMO) is the method of social activity that attract visitors to a website through an elevated search rank. It proves there is a science to social media just like Search Engine Optimization (SEO), the process of maximizing visitors to a web site by achieving a top rank on search engines around specific keywords.


That's true. But have you ever stopped to consider what's behind those magical lists of links?


Here's how it works: Google (or any search engine optimization using) social media optimization works. It is of course on of the less familiar aspects of SEM even to many of the “experts” in this field, who prefer to concentrate on search engine optimization. It is very undervalued and under competed.


There are a lot of factors that go into a search engine's algorithm, and here's how a group of experts ranked their importance:


Our Static Website Packages


Static Website are non editable pages. Means the user who will take static website will not able able to edit the website without any web design knowledge. As it required HTML coding to understand the changes. If you want content editable website then visit our Dynamic Website packages.


Benefits of SMO Service


  1. Natural process
  2. Increased Brand Awareness & Positive Brand Building
  3. Increase in website traffic
  4. Higher Search Engine Ranks
  5. Complements other Social media efforts


SMO Strategy


The main difference between a Social Media and others is that, you can't buy "reach" on the Social Web, the only way is to build and grow it. Yes one can advertise on Social websites, but then it's a paid form and consumers react to them as advertisements only. So the strategies of Social Media need to be decided initially in a very clear way. The SMO strategies and communication needs to be transparent so that it's clear as to who has written a particular content, a customer, the company, a reviewer or anyone else. This will help to build the trust and confidence in the minds of consumer, reader or viewer. Eg: when we are watching a TV show and suddenly commercials starts coming we are aware that they are commercials, same way it should be clear to the person on the web that he / she is viewing a commercial, reviews, comments by third person or some thing else.


Social Media Marketing Packages & Pricing

Facebook

Account Management Any 2 Platforms Any 3 Platforms Any 5 Platforms
Month subscription 8999/- 12999/- 17999/-
Page Setup and Configuration Y Y Y
Cover Photo Creation Every Month Every Month 15 days
Posting/Updates Sunday off Regular Basis Regular Basis
Creative Image 30 30+10 60+5
Posting In Group 2 4 8
Group Creation Yes Yes Yes
Facebook likes 6to8%** 8to10%** 10%+**
Groups Join yes yes yes
Content Optimization Yes Yes Yes
Call To Action Button As Per Required As Per Required As Per Required
Facebook Quiz/Polls N Y Y
Promoting brand in Target audience specific groups Y Y Y
Responding to Visitors Comments N Y Y
Creation of Hashtags Y Y Y
Tracking important influencers of the industry N Y Y
Tracking trending hashtags relating to the industry Y Y Y
Group Activities N Y Y
Facebook Insight Report Y Y Y
Page Traffic Analysis Y Y Y

Twitter

Page Setup and Configuration Y Y Y
Cover Photo Creation Every Month Every Month 15 days
Tweets Sunday off Regular Basis Regular Basis
Retweets Y Y Y
Creation of Hashtags Y Y Y
Participation in trending hashtags Y Y Y
Participation in conversations of active groups Y Y Y
Content Optimization Y Y Y

Linkedin

Profile Setup Y Y Y
Company Page Creation Y Y Y
Company page creative banner Every Month Every Month 15 days
Linkedin Post Sharing Sunday off Regular Basis Regular Basis
Creation of Hashtags Y Y Y
Responding to Visitors Comments Y Y Y
Posting In Group Yes Yes Yes
Content Optimization Y Y Y
Participation in trending hashtags Y Y Y
Profile Connection Build up N N Y
Targeted Linkedin Connection Y Y Y

Instagram Promotion

Profile Optimization Y Y Y
Instagram Image Sharing Sunday off Regular Basis Regular Basis
Targeted Instagram Followers Increase Y Y Y
#hashtag Trend Research N Y Y
Comments & Likes Management [Engagement strategy] Y Y Y
Image Tagging to Friends/Followers [Increase Reach] Y Y Y
Instagram Analytics Monitoring Y Y Y

Google+ Promotion

Profile Optimization Y Y Y
Google+ timeline Status Posting 15 20 40
Creation of Hashtags 1 1 2
Group Creation N 1 2
Community Join 1 3 5
Targeted Followers Y Y Y
Post Sharing in Groups N 30 45
Website Verification N N Y
Video Sharing(provided by client) N N Y
Google Review Postings N N Y
Polls Creation & Management N Y Y
Google Insight Monitoring Y Y Y
Traffic Monitoring Through Google Analytics Y Y Y

YouTube Promotion

Youtube Channel Optimization Y Y Y
Channel Creative Upload N Y Y
Video Uploads(provided by client) 5 10 15
Video Promotion (provided by client) 10 20 30
Video Title & Meta Optimization N Y Y
Thumbnail Creative for Videos N N Y
Youtube Subscribers Y Y Y
Youtube Discussion Posting 10 20 30
Youtube Video Views Y Y Y
Comment Moderation Y Y Y
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