Cinema Advertising

About Cinema Advertising in India

Cinema Advertising is one of the most interesting new age advertising option. Cinema advertising rates are one of the lowest among non mass media. While Cinema Advertising has been in place for almost 30 years in history of cinema advertising in India, it is the recent last few years when Cinema Advertising in India has become popular among the advertisers. Theatre advertising is popular not only among large advertisers but small budget advertisers as well. The popular cinema chains in multiplex cinema advertising are PVR Cinema, Inox, Cinepolis, Carnival Cinemas, Sathyam Cinemas, DT Cinemas and Wave Cinemas. Single screen theatre advertising is a great vehicle to advertise in rural markets in India. Through advertising in cinema brands can reach out to media dark places where other media vehicles do not reach. More than 8000 Cinema screens have shared their advertising rate card with us. Cinema Advertising rate depends on the location of the theatre, seating capacity of the cinema and the brand. Single Screen Theatre advertising rate is typically cheaper than Multiplex Cinema advertising rate. Cinema ads can be placed either on the screen or in cinema complexes. The later form of cinema advertising is also termed as Offline Cinema advertising. The popular Cinema Advertising media options are slide on the screens, videos on the screens and cinema branding in the cinema complex.

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Cinema Advertising Rates

Rates for advertising Cinema theatres depends on the type of cinema screen, number of seats, cinema location and the cinema brand. Cinema advertising cost for a Multiplex cinema advertising is normally higher than that for single screens. Theatres have a cinema advertising rate card. Discounted cinema advertising rates are available with cinema advertising agencies like Creators Desire Solutions. Theatre advertising rates also vary depending on whether you are advertising using slides or advertising using video. Length of the video ads also determines the price for cinema advertising.

For on screen theatre advertising, the card rates are always quoted for a week. Your ad is played in every show. For offscreen cinema advertising, the advertising price is typically for a month.

You can find the complete list of advertising rate card for cinema and best discounted offer rate for cinema advertising at the cinema planning tool of Creators Desire Solutions.

Media Options to advertise in Cinema

Cinema Advertising options can be divided in Onscreen Cinema Advertising and off Screen Cinema Advertising. Ads in cinemas are played either before the start of the movie or during the interval. Advertising rates are same for ads played during the interval or before the movie is played.

There are 4 advertising options available to advertise on screen in theatres:

Cinema Advertising Option Description
1 On Screen 10 sec mute Slide Static slides with 2 to 3 transitions within 10 seconds
2 On Screen 10 sec Audio Slide Static slides with background score within 10 seconds
3 On Screen 30 sec Video 30 sec Video played on screen
4 On Screen 60 sec Video 60 sec Video played on screen
5 Off Screen Branding Kiosk and Posters
6 Activation Launch, Sampling, pamphlet distribution and ticket jackets

Timeline for advertising in Cinema

Any Cinema advertising campaign starts only on a Friday. In few exceptions cases, it might start on a non Friday. Ad needs to be provided to the cinema advertising agency at least a day in advance. Ads normally start getting played from the second show on Friday. In cases of blockbuster releases, there might be a rush of cinema advertisers. In such cases, your ad would get played 3 times per day instead of 4 times .

Ad format for Cinema Advertising

Cinema Chain Format
1 PVR, Inox, Cinepolis, Wave, Cinemax and most multiplexes J2K
2 UFO Cinema Screens UFO
3 qube MOV
4 UMW MOV

Cinema Advertising agencies accept the ads in .mov and jpeg formats. Once these are shared with the advertising agency, specialist J2K convertor agencies can convert them into cinema ad formats. There is a conversion cost associated with cinema format conversion to J2K. Cinema slide size for on screen advertising should be 2048 x 858 pixel. Kindly use the image quality of 300 dpi or higher.

Censor Certification for Cinema Advertising

A censor certificate is required to play any video ad in a cinema. You can either apply for censor certificate directly or ask your cinema advertising agency to do it on your behalf. Your agency might charge you a cost of censor certification for cinema advertising.

Proof of Execution

Inspection passes are provided by theatres to the advertisers. These can be used to inspect the ad being played in the cinemas. For off screen cinema advertising options, pictures are provided as proof of execution.