Lead Management Is Essential For Your Business Success. Read This To Find Out Why

Lead management is a multi-step process that handles the conversion of sales leads to customers. It’s the process of managing and tracking customer touch points throughout buying journey, from the first contact to close. The five major stages of a lead management process include the following: Lead capture : Get inquiries/leads into a centralized database for converting, qualifying and nurturing. Lead qualification and scoring : To determine readiness (Are they a fit? Are they sales-ready?). Lead nurturing : Progresses your early stage leads from interest toward [...]

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